In the transition from a tangible business with physical products to one which also has software products and services embedded in everything the business does, some big cultural changes need to happen, and some deeply-held worldviews and mindsets need to shift.
How Good Ideas Become Real Innovations
An introduction to Causeit's research pilot Opening the Door for Innovation
Steven Johnson's deep dive into the patterns of innovators, Where Good Ideas Come From, explores the environmental factors supportive of innovation and how good ideas come to be. Johnson’s work centers on where innovations are conceived, but spends less time on the factors affecting their birth. While reading the book, it occurred to me to ask, “If so many brilliant ideas are emerging, why aren’t more being put into action?”