attraction

The Shift from Push to Pull: Creating an Orbit

The Shift from Push to Pull: Creating an Orbit

One of the greatest shifts we're seeing today is a shift from push to pull. We're in a world now where our customers and our employees don't need us the way that they used to. It used to be that we needed to advertise, we needed to promote, we needed to push information out to people, so that they knew who we are, what we sell, why they should buy from us